Time to Try Something Different

How often have you or someone you know tried something repeatedly only to see it fail each time? For most of us it is more than we care to admit. It’s amazing how often people act foolishly and fulfill the saying attributed to Albert Einstein, “Insanity: doing the same thing over and over again and expecting different results.” So, here is the question. If we know what we’ve been doing is not working and we know that it is insanity to keep doing the same thing, why do we?


There are exceptions of course, but most people really don’t like change. They’d rather continue to beat their head against an immovable object than admit that maybe they should try another tactic and go around the object. They’re afraid to accept that it is time to try something different. But, stop and think about this. Is the fear of making a change so strong that we should be willing to continue to fail over and over? Failing a few times trying the same thing with a few modifications still falls in the category of not really being failure but rather a learning experience. However, eventually it begins to be foolish.


Another reason akin to fear is the uncertainty of a new approach. But as we all know, there are very few guarantees in life. Besides, this concern about the uncertainty of making a change can often be mitigated by starting out small and implementing change gradually. Remember that there are risks in any endeavor, but these risks can generally be managed.

It Worked Before

We’re all familiar with the refrain, “This is the way we’ve always done it. It worked before and it should still work.” Not so fast. If for example you are still trying to market to customers via a storefront and the customer base has migrated to shopping almost exclusively online, then the status quo will probably fail. Again, it’s time to try something different. No matter how successful a previous tactic or method was, that does not mean it is pertinent today.

Missing Essential Skills

Perhaps management recognizes that they need to try something different but they also know that management and/or employees are lacking the skills to implement the changes. Again, this is not an adequate excuse. See what it will take to get people up-to-speed. It may not be as difficult and costly as anticipated. If necessary, hire new employees or use consultants to get you through the transition. There are very few companies that have been around for many years that have not had to make drastic changes in how they do things. For example, while not that long ago mail order was big, today E-Commerce has largely replaced it. Don’t you think that involved investing in new equipment and training?

So, if you see that something is not working, perhaps it is time to try something different.

If you want to know more, contact AimCFO – Contact

As always, your comments are welcomed.


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