Posts Tagged ‘long tail’

Long Tail and 80/20 Rule Analysis

Have you ever considered the concept of the long tail and 80/20 rule analysis? There is a reason they go hand-in-hand, but first some starting comments.

First, if you are not familiar with the long-tail here is the basic concept. Within any Read the rest of this entry »


Brick and Mortar or e-Commerce?

My last post, Virtual Business, was a brief discussion of virtual business. Please read it if you need clarification of what virtual business is. This will be a discussion of the pros and cons of Brick and Mortar versus e-Commerce.

Why Brick and Mortar?

One reason some businesses are best as a brick and mortar operation is that the nature of the business requires a very hands on approach to Read the rest of this entry »


We All Need Partners

There is something about the individual who goes it alone that we tend to admire. Yet, the reality is doing it all yourself and being successful is the exception rather than the rule. Generally, out of necessity and desire, we develop strategic partnerships that help us and our partners. By that I don’t necessarily mean partners in our company. We can view our relationships with our vendors (See Managing a Vendor for more on this) and our customers (See Managing Customer Relationships for more) as strategic partnerships where each is meeting some need or desire of the other. The bottom line is Read the rest of this entry »


The Long Tail to Grow Your Business

Every now and then I read a book that seems to forever change they way I view things.  One such book is The Long Tail, by Chris Anderson.  I probably first picked the book up a little over three years ago, and like a good novel, it kept my attention from beginning to end.  As I look back, it is very much a book about how to create business growth and business improvement through seizing opportunities.

What Is the Long Tail

In a nutshell, the long tail is a focus on micro-markets.  Mind you, the definition of a micro-market is a somewhat of a relative term, but suffice it to say that a micro-market is small in comparison to Read the rest of this entry »


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