Same Old, Same Old Business

The idea of the same old, same old business may not be familiar to you, but you have most likely heard the expression same old, same old. If not, it simply means the same thing(s) keep happening over and over and usually those things are something undesirable. Often it could be that a particular individual continues to make the same mistakes or continues to rub people the same wrong way or some other form of repetitive behavior.

Why it Matters

In this article I’m not so concerned with what we normally think of when we hear the expression same old, same old. Of course, if you have an employee, customer, or vendor who creates the same problem for you repeatedly, then that should be addressed. That said, my main concern is with how easy it is to get stuck in a rut. The business environment is constantly changing, and getting stuck in a rut in the way you conduct and operate a business can eventually destroy your company. It’s that rut I’m thinking of when I say the same old, same old business.

Get Unstuck

Unless you are deliberate about implementing change in your company, you will at some point be faced with the reality that the playing field you operate in has changed, and now you are forced to make decisions that may seem paralyzing. I discussed this in Too Many Options and mentioned the old idea of decision paralysis. That may occur when a company has not been deliberate in making on-going changes and suddenly find themselves overwhelmed with the possible choices.


I believe a key to avoiding this situation is to regularly question how things are done. That means being willing to add and/or drop products or services when it makes sense. Evaluate internal procedures and policies to make sure they still meet needs and are not hindering progress. Every area of your company is fair game for change.

Yes, there is something positive to be said for routines with which everyone is comfortable, but be careful not to let this go overboard. The same old, same old business that is unwilling to make changes is likely headed for disaster. Want proof? Look no further than many of the retailers who have either been driven out of business or forced to dramatically reduce their size when they failed to keep pace with the changing times.

If you want to know more, contact AimCFO – Contact

As always, your comments are welcomed.


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