Ineffective Communication

You have probably had the experience of dealing with a company that is trying too hard. This can impact more than just customers and is done in a number of ways.

Looking for Information

I love learning new things. One way I do this is to subscribe to several email lists from companies that appear to provide useful information in my areas of interest. It always takes a while to fully assess if a new service I have registered for will be meaningful. There are, however, several things that will make me quickly unsubscribe from email notifications.

Too Much Contact

If I realize that an email notification I have subscribed to is going to inundate me with far more emails than I could ever hope to read, I think it is very ineffective communication. I will quickly unsubscribe. In fact, I just did so with a couple of services for that exact reason.

Too Much Attempt to Sell

Another thing that will cause me to unsubscribe is a service that is constantly pushing me to buy something from them or an affiliated company. Just give me useful information and I will buy when I see something that appears to be truly beneficial. Incidentally, that is not that often, but it does happen. But, let it be my decision and don’t try to strong arm me. Too much communication is ineffective communication.

Unwelcome Surprises

In this category I throw in the companies that subject me to a video that plays automatically when I wasn’t expecting it. Similar to this are Pop-up and Pop-Under Ads. These last two items are some of the most irritating things I encounter. In a sense they are like junk mail that you are forced to open.

Your Company

Think carefully if you are flooding your customers with more information than they can absorb. Are you trying too hard to make a sale? Are you subjecting your customers to surprises that they could easily do without?

It’s not just your customers. The same goes for your employees and co-workers. Do you micromanage and furnish too much information to employees so that they feel like they can make no decisions themselves and are merely robots? Do you try too hard to sway your bosses and co-workers to your point of view? Persuasion is one thing, but brow-beating is something else. Do you upset others at your company with surprises that should have been communicated much sooner?

In business we want to make a reasonable profit. To do that avoid ineffective communication with both customers and employees is that is excessive, over-bearing, and surprising.

If you want to know more, contact AimCFO – Contact

As always, your comments are welcomed.


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