Failing – An Essential Part of Success

You probably thinking, “This sounds like you are suggesting failure should be deliberate!  Why would anyone in their right mind ever want to fail?”

Actually, I’m not suggesting anyone should fail deliberately, nor do I think anyone should want to fail.  What I am saying is that to progress at anything, we must change and that change inherently requires a willingness to risk failing.  I will be cautious about using the word “failure” as I think it is too often a label for people and companies.

Failure Can Be Over With Quickly? – Why?

With the way business operates these days, we have an opportunity to test ideas with multiple advantages we lacked in the past:

  1. Resources like the internet allow us test ideas at lower cost.
    1. Designs can be tested before finalized.
    2. Production does not have to be set until product design is final
    3. A/B marketing tests of alternate messages can be tested.
  2. Speed – Again, the internet is a way to test ideas quickly.
  3. Feedback – It is easier than ever to get customer feedback.

So, what this means is that an idea, a design, a marketing message, and numerous other things can be tested and feedback received quickly.  Some will not receive a good response, but you will know quickly and at less cost in both time and money than was traditionally the case.

Frequent Failure Does Not Make You a Failure

Because business is changing so rapidly, you simply cannot sit still and be content with the status quo.  You must constantly strive to improve.  That means exploring new options, products, marketing message, etc.  And, because the ability to fail and get it over with quickly reduces the cost in terms of money and time, you have the opportunity to test multiple ideas.  As a result, you will undoubtedly fail frequently if you are actively seeking to improve.  But, always keep moving forward toward eventual success.

Success is the ability to go from one failure to another with no loss of enthusiasm.” – Winston Churchill

Failure Paves the Way for Success

Simply put, if you fail frequently in an attempt to try new things, and if you don’t waste a lot of time or money doing it, the next thing you need to do is to learn at least one thing from each of those failures that move you closer to fulfilling your vision (See Why You Need a Vision Statement) and mission (See Why You Need a Purpose or Mission Statement).  If you learn from each failure and move forward, then ultimately they are not really failures, but merely steps on the path to success.

I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” – Thomas Edison (Remarking on his attempt to invent the incandescent light bulb)

Oh, and try not to get discouraged by your failures.

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford

Are you willing to be a risk taker and allow you and your employees to experience failure as an essential step to success,  especially when the cost in money and time is so low?

Should you like to know more, contact us at: AimCFO – Contact

As always, your comments are welcomed.


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