Creativity | Vital to Your Business

As you have undoubtedly heard, the world has gone through periods known as the Agricultural Age, the Industrial Age, and the Information Age. Both the industrial age and the Information Age were driven by advances in ways to accomplish work. Additionally, each also made certain abilities and skills highly valuable and others became less valuable. Now we are told that a new age is upon us – the Age of Creativity.

The Driving Force

In a nutshell, one of the key driving forces for the Age of Creativity is the ability to communicate and cause rapid changes as a result of the advances from the information age. This in turn has put pressure on businesses to develop new ways to interact with existing and potential customers. In essence, this process involves creativity in ways not previously expressed.

Another Way to Look at Things

In the book Disciplined Dreaming by Josh Linkner (one of my favorite books by the way), Linkner refers to Edward de Bono who is credited with defining lateral thinking as “thinking that seeks new ways of looking at a problem rather than proceeding by logical steps.” In other words, we look at a problem not head on but from another angle – a creative one. Perhaps a simple example would help.

At I company I was once associated with there was constant friction between the customer service group and the billing department. Not only did this create bad office politics, it also created invoicing errors and unhappy customers. The typical head-on logical approach to solving this would be to analyze why errors occurred and try to get customer service and invoicing personnel to get along better.  However, I saw a more creative way to solve this. We had experienced recurring problems with the customer service manager, so I recommended that rather than try to first identify why the errors occurred and get people to get along better, instead just merge the two groups together and eliminate the customer service manager position and two other positions. The result was one group with three less people on payroll, improved communications, less billing errors, and happier customers.

What can you do?

If you are experiencing problems in your business, pause before you just react. Think if there is another way to look at an issue? Maybe, just maybe, the old ways of solving an issue should be dumped for something more creative and productive.

If you want to know more, contact AimCFO – Contact

As always, your comments are welcomed.


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