Clear Vision Produces Clear Communication

Imagine trying to explain something to someone when you don’t see it clearly yourself. Difficult as that would be we do it regularly in business.

A Simple Example

I recall an exercise done in a college communication class. Students were asked to sit with their back to another student and try to explain to them how to tie a necktie. Even the male students who had tied one for years had a difficult time explaining this, simply because they could not see the other student. Needless to say, the students trying to tie it were met with very little success. The more I thought about this the more I realized the importance of clearly seeing what we are attempting if we expect to successfully communicate it to others. A clear vision produces clear communication.

In Business

Although the example above was more humorous than serious, the flaw in how we communicate is a serious one. In the business world it can be the difference in getting others to move toward a goal or away from it. Without clear communication we find that others do things that do nothing to get a company closer to accomplishing a goal. Oh, it’s not that they did anything wrong deliberately; they are frequently acting according to what they think is needed. It is critical that everyone understands and sees the goals if we are to work as a team.

A Real Life Example

A number of years ago I was in a situation where the company I worked for was struggling and a decision was made to seek a buyer or investor. Unfortunately, the president of the company did a rather poor job of communicating the process by which he intended to accomplish this or even what he hoped to accomplish. The unavoidable reality that a clear vision produces clear communication became painfully obvious. Employees were left to wonder what they were expected to be doing to help. In fact, many were essentially operating totally in the dark. To make matters worse, the rumor mill was operating at full speed. This created an atmosphere of fear that employees would lose their jobs, yet the president responded by making communication even less forthcoming. I eventually left the company and heard a few months later that the company had closed. Of course, this should not have surprised anyone.

Have Clarity Yourself

Think about what you want to accomplish. Then imagine trying to explain it to someone. If you find yourself struggling to do so, rethink your message. What do you need to clarify for yourself in order to have a well understood message? Remember that a clear vision produces clear communication is not just a nice idea but a reality that we need to acknowledge and use as impetus to first clearly see for ourselves where we are headed.

If you want to know more, contact AimCFO – Contact

As always, your comments are welcomed.


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