Avoid Information Overload

In the business word there seems to be no end to available information. But decisions are easier if you avoid information overload. What does that mean?

You Can’t Process it All

Think about your television. You probably have a provider (cable or something else) that offers you seemingly endless choices. You may also subscribe to other services that increase the choices even more. What do you end up doing? If you are like most people you have your own favorite shows and also listen to recommendations of others. But, the one thing you don’t do is try to watch everything. You are limited in the time available and that forces you to make choices. The same concept applies in business, although it is sometimes harder to shut out the noise of too much information.

A Quick Example

Imagine you want to start a small business. You’ve identified the industry you desire to target. Now you have to select exactly what products to sell. In many industries the possibilities can be overwhelming. You can sort through the information on possible products for months or years and never make a decision. But, here’s the thing. Most of the information is a distraction. Zero-in on your main focus and drop all the other ideas. Then go after your target with a passion. Unless you avoid information overload you will find yourself frozen in place and never launch your business. You’ll remain a dreamer.


Like selecting the products for your new business, you will have to make other decisions where the offerings are massive. If you need a website then you can evaluate the possibilities forever and never make a decision. The same goes for other aspects of your business.

If you have an existing business it will not be static. You will constantly be making choices, and that means you must narrow down the information input. Whether the decisions involve products and services, sales terms, hiring and firing, expansion, or a host of other things, you simply cannot consider all possibilities.

What Happens With Too Much Information?

If you try to consider all available input here are some of the downsides:

  • Cluttered thinking, processes, and execution
  • Lack of focus
  • Second guessing
  • Procrastination
  • A sense of being restless
  • Inaction

Remember, at some point you must act. Remember these quotes by Albert Einstein, “Nothing happens until something moves” and Winston Churchill, “You will never reach your destination if you stop and throw stones at every dog that barks.”

So, the next time you are faced with a major (or even minor) decision, remember to avoid information overload.

If you want to know more, contact AimCFO – Contact

As always, your comments are welcomed.


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