Posts Tagged ‘sales’

Be Cautious in Your Assumptions

Assumptions make it more efficient to operate but also can harm results, so it pays to be cautious in your assumptions. Read the rest of this entry »

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Consider a Variety of Business Information

Do you consider a variety of business information when making decisions, or are you stuck in the habit of only looking at a few things you think are important? Read the rest of this entry »

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Stop Learning at Your Own Peril

Learning is a never-ending endeavor. Either your deliberately learn or you stop learning at your own peril. In the blog Be Willing to Experiment I discussed the important of accepting that change occurs and being the catalyst for the change we desire. Continuous learning is part of the process of being a catalyst for favorable change. Read the rest of this entry »

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Keep Communications with Customers Open

Have you ever wondered why you lose customers when you thought the products you offered were exceptional as was your service? Maybe you’re not seeing, hearing or thinking the same thing as your customers. Read the rest of this entry »

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The Power of Yes

While this blog is primarily about business finance and accounting, sometimes is helps to momentarily take another path.

Remembering an Aggravation

A number of years ago when I was in the market for a car I had a rather unpleasant experience with a dealer. The sales person was polite and could obviously see I was interested in their cars. Unfortunately when my interest reached a certain level Read the rest of this entry »

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Stop Giving Away Sales

So, are your sales are right where they should be or even better? Is that an accurate picture? It may be you need to stop giving away sales?

But, Isn’t a Sale a Sale?

It is easy to get excited when we see good or great sales numbers being reported. However, unless Read the rest of this entry »

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Analyzing Expenses

When you examine your company’s income statement do you find yourself wondering why some expenses seem to have little to do with sales? There are three basic breakdowns of expenses that will help you when analyzing expenses. Read the rest of this entry »

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Who is My Customer?

When I look at some businesses I sometimes think they have never considered the basic question, “who is my customer?”

My Customer is Everybody!

Some businesses think everybody is their customer, but the truth is not even Walmart can say that. Some people simply will not shop there. But, let’s get back to your small business. You are Read the rest of this entry »

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When a Loss is a Win

The statement when a loss is a win sounds contradictory, but perhaps losses are not always what we think.

Customer Relations

Recently I purchased a home improvement product that I needed to install. When I tried to install it there appeared to be something wrong with it, so I returned it for another of the same model. I also could not get that one to install properly. As a result, I returned it and got another brand that worked perfectly and was easy to install. Now, it could well be that Read the rest of this entry »

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Two Sales Measurements

Sales, sales, sales! We need more sales is the common cry. But stop and ask if you are getting those sales efficiently. Here are a couple of financial measurements.

Advertising Results

There are numerous measures of advertising results, but here I want to focus on advertising to sales. Advertising to sales in calculated as:

Advertising to Sales = Advertising Expense / Sales

This is expressed as a percentage. Sounds simple enough, doesn’t it? But what is this telling you? Basically this is Read the rest of this entry »

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