Posts Tagged ‘customers’

Who is My Customer?

When I look at some businesses I sometimes think they have never considered the basic question, “who is my customer?”

My Customer is Everybody!

Some businesses think everybody is their customer, but the truth is not even Walmart can say that. Some people simply will not shop there. But, let’s get back to your small business. You are Read the rest of this entry »

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When a Loss is a Win

The statement when a loss is a win sounds contradictory, but perhaps losses are not always what we think.

Customer Relations

Recently I purchased a home improvement product that I needed to install. When I tried to install it there appeared to be something wrong with it, so I returned it for another of the same model. I also could not get that one to install properly. As a result, I returned it and got another brand that worked perfectly and was easy to install. Now, it could well be that Read the rest of this entry »

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Small Business Change of Course

Have you ever reached that point where you realize that what you’ve been doing just isn’t working? Most of us have. This not only happens to individuals but businesses as well. Sometimes a small business change of course is unavoidable.

Some Examples

Look at some better known businesses that have had to change course; Sears, Circuit City, JCPenney, and K-Mart quickly come to mind. Of course, these are large businesses, but the same is true for small businesses. Read the rest of this entry »

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Overly Complex

Business can be a little like assembling something. Why? It is because it is often overly complex. If your reaction is anything like mine, even after you finished putting something together you still wondered, “Who designed this and did it really need to be so complicated or require so many parts?” Then you may have wondered who wrote the Read the rest of this entry »

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The Dynamic Business Model

Have you ever wondered why what was once a thriving business seems to suddenly be struggling? Much of this I believe can be contributed to not embracing what I refer to as the dynamic business model.

Some Insight

Several weeks before writing this I read an article discussing how the business models for several of the social media companies were changing. The underlying reason was that the way consumers consumed information and communicated was in flux. While much of this change is being driven by Read the rest of this entry »

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Misconceptions about Small Business

There are a lot of misconceptions about small business. Here are a few of the key ones.

It’s Not as Hard as Big Business

You may have had the experience of asking someone what they do for a living and gotten the response, “I have my own company.” Perhaps your reaction, often unspoken, is, “Wow, it must be nice to not have to wonder where your next paycheck is coming from.” That’s a common Read the rest of this entry »

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Improving Customer Payments

One of the biggest issues a business can face is past due customer accounts. Here are some ideas for improving customer payments to minimize the issue.

Deposits and Advanced Payments

If you are going to be spending significant amounts to complete something for a customer and it will take a while to complete, consider getting a customer deposit. Let’s say that you know the materials will cost $500 for something you will later bill for $1,000 to the customer. It will greatly improve your Read the rest of this entry »

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Ineffective Communication

You have probably had the experience of dealing with a company that is trying too hard. This can impact more than just customers and is done in a number of ways.

Looking for Information

I love learning new things. One way I do this is to subscribe to several email lists from companies that appear to provide useful information in my areas of interest. It always takes a while to fully assess if a new service I have registered for will be meaningful. There are, however, several things that will make me quickly unsubscribe from email notifications. Read the rest of this entry »

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Integrity | A Business Essential

I’m amazed at the number of companies I hear about who have caused customers, employees, and suppliers immense financial pain because of a lack of integrity. Think about the housing bubble and the financial fiasco creating with the collapse of the sub-prime housing market and the bundled loans. What about the Madoff Ponzi scheme? How many people were hurt there?

Trustworthy and Dependability

In the posting Talk to Your Vendors we looked briefly at Read the rest of this entry »

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Majority Rules, or Do They?

Is it always good for the majority to rule in business or is there something more to consider?

Business Decisions

It is not unusual for a business to make decisions based on the majority opinion of the managers. You may have had the experience of being in a meeting where a decision needs to be made. After hearing various opinions it is common that Read the rest of this entry »

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