Posts Tagged ‘advertising’

Stop Learning at Your Own Peril

Learning is a never-ending endeavor. Either your deliberately learn or you stop learning at your own peril. In the blog Be Willing to Experiment I discussed the important of accepting that change occurs and being the catalyst for the change we desire. Continuous learning is part of the process of being a catalyst for favorable change. Read the rest of this entry »

Share

The Dynamic Business Model

Have you ever wondered why what was once a thriving business seems to suddenly be struggling? Much of this I believe can be contributed to not embracing what I refer to as the dynamic business model.

Some Insight

Several weeks before writing this I read an article discussing how the business models for several of the social media companies were changing. The underlying reason was that the way consumers consumed information and communicated was in flux. While much of this change is being driven by Read the rest of this entry »

Share

Two Sales Measurements

Sales, sales, sales! We need more sales is the common cry. But stop and ask if you are getting those sales efficiently. Here are a couple of financial measurements.

Advertising Results

There are numerous measures of advertising results, but here I want to focus on advertising to sales. Advertising to sales in calculated as:

Advertising to Sales = Advertising Expense / Sales

This is expressed as a percentage. Sounds simple enough, doesn’t it? But what is this telling you? Basically this is Read the rest of this entry »

Share

Justify Spending

Does your company have a way to justify spending? If so, have you realized that there may not be one all-encompassing way? If not, the why spend?

A Little Background

One of the first times I encountered this after college involved justifying expenditures for capital equipment. Actually I don’t even remember what method was used. It could have been return on investment (ROI), time to recover the cost through expense reduction, discounted cash flow or some other method. The point is, though, they did at least have some method in place to justify capital expenditures.

Years later a client would not even entertain the idea of justifying equipment purchases. The only method this particular client used was somebody said they needed it or Read the rest of this entry »

Share

Enter your email address:

Delivered by FeedBurner