Sales

Be Cautious in Your Assumptions

Assumptions make it more efficient to operate but also can harm results, so it pays to be cautious in your assumptions. Read the rest of this entry »

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The Risk of Constant Change

Change is sometimes unavoidable and necessary yet not always the best thing. While it can be good, the risk of constant change is something to consider. Read the rest of this entry »

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Strive to Identify Competitors’ Weaknesses

We sometimes get overly concerned about what our competitors are doing. Maybe what they’re not doing may matter more.

Why What They’re Not Doing?

In the blog Don’t Attack Your Competitors’ Strengths we looked briefly at why attacking strengths may not be such a great idea, especially if your competitors are much larger. One example was trying to compete on prices with a large company that has far more purchasing power. That is generally a losing proposition. Read the rest of this entry »

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Be Honest with Customers

Good service requires that you be honest with customers even if it means you may lose some sales. Yet, despite this requirement some companies simply are unable to tell a customer that they cannot help them with their needs or even lie to get the business. I say requirement because Read the rest of this entry »

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Keep Communications with Customers Open

Have you ever wondered why you lose customers when you thought the products you offered were exceptional as was your service? Maybe you’re not seeing, hearing or thinking the same thing as your customers. Read the rest of this entry »

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Don’t Attack Your Competitors’ Strengths

Are you trying to compete against your competitors’ strengths? Well, if you are and have the resources to do that then maybe you’ll be successful. But there is no guarantee.

Why Not?

If a competitor already has developed strengths that you do not possess, first consider if they are ones you Read the rest of this entry »

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The Power of Yes

While this blog is primarily about business finance and accounting, sometimes is helps to momentarily take another path.

Remembering an Aggravation

A number of years ago when I was in the market for a car I had a rather unpleasant experience with a dealer. The sales person was polite and could obviously see I was interested in their cars. Unfortunately when my interest reached a certain level Read the rest of this entry »

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Sales and Earnings Acceleration

Most companies would be thrilled to see their sales accelerating. However, it needs to be accompanied by acceleration of earnings. The reality is that for growth to be healthy sales and earnings acceleration go hand-in-hand. Read the rest of this entry »

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Sales and Accounts Receivable

Every company focuses on growing sales. That’s good, but how many also track the growth of accounts receivable? Often the growth of one does not mirror the growth of the other. Read the rest of this entry »

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Who is My Customer?

When I look at some businesses I sometimes think they have never considered the basic question, “who is my customer?”

My Customer is Everybody!

Some businesses think everybody is their customer, but the truth is not even Walmart can say that. Some people simply will not shop there. But, let’s get back to your small business. You are Read the rest of this entry »

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